Jen MacDonald
Performance Growth and Marketing Executive
About Me
MY PASSION
I am passionate about helping tech businesses achieve their growth goals through effective marketing strategies. I have worked with both enterprise orgs and emerging start-ups, and have a proven track record of success. I think about the business as a whole. I understand the big picture and I’m not afraid to work across departments to improve the process and remove barriers. Scroll down to learn more about how I achieve results.
End-to-end Marketer
I’ve had the opportunity to be exposed to many if not all disciplines of marketing and so while I consider myself a Performance (Growth) Marketing first and foremost, I bring expertise across all aspects of marketing to the table.
Help Companies Grow
Throughout the course of my career, I consistently help companies grow. Most recently, I helped a startup company grow to over $100 million from $5 million in 4 years. I have also helped resellers grow through direct and cross selling campaigns.
Foundation of Data and Analytics
Even though I’m a marketer to the core, I bring a foundation of analytical rigor and technical prowess. I’ve led analytics teams in addition to my marketing responsibilities, so I know how to translate data into action for continued improvement.
Rooted in Technology
Creative can only get you so far in Marketing and to be a great marketer, you need to embrace technology. I have a deep understanding of several platforms including Salesforce, Hubspot, Netsuite, and Marketing platforms (Pardot, Marketo, Eloqua) to help businesses get the most out of those tools but I also know the landscape well enough to recommend and operationalize many platforms.
What Sets Me Apart?
01.
Not only a marketer but a business collaborator; I help departments work more closely together with revenue always top of mind.
02.
Highly proficient with data and technology and as a result I excel in performance marketing.
03.
I have led marketing and non-marketing teams, I'm a strong verbal communicator and a true team collaborator and influencer.
04.
I know when to delegate and when to take action; I do not lead from an ivory tower.
Major Accomplishments
1
Increased Pipeline +$10M
Boosted sales pipeline by +$10M for channel and direct sales teams and increased market share through new business, cross-sell, and up-sell campaigns (+100 annually).
2
$5M to $100M in 4 years
Helped grow a company from $5M to $100M in 4 years by scaling a marketing department and building extensive partner marketing program and new channels.
3
Building a Foundation
Set up and configured Salesforce and Hubspot for sales and marketing teams from scratch – designed and built processes for leads to closed won deals leveraging workflows and automation.
Skills & Expertise
WHAT I BRING TO THE TABLE
Channel Marketing / Partner Marketing
Demand Strategy (inbound + outbound)
Content Creation & Management
Account Based Marketing
Event Planning - tradeshows to focused local events
CRM & Marketing Automation (Pardot/Eloqua/Marketo)
Digital Marketing
Data Analysis & KPI Reporting
Global Team Development & Management
SMB to Enterprise Prospect Development
Email Marketing
IT, Cybersecurity, SaaS
Education & Certifications
B.S., Business Management and Marketing
The Ohio State University
Growth Marketing with AI Certification
Cornell University
Channel Partner Marketing - Sirius Decisions
MECLABS Email Messaging Marketing
Lead Management Certification
Effective Product Marketing - Pragmatic Marketing
Product Launch Essentials - Pragmatic Marketing
Experience
Where I've Worked Over the Past 15+ Years
Mitchell1, a Snap-on Company
July 2024 - present
Responsible for providing guidance to the marketing department by evaluating and developing marketing strategies, planning and coordinating marketing efforts, communicating the marketing plans to those involved, and building awareness and positioning for Mitchell 1 brands and products. Work closely with sales department on go-to-market and promotional strategies that help maximize profits and market share.
Everguard.ai
January 2020 - July 2024
Steered strategy and processes while scaling for growth driving collaboration and alignment across marketing, engineering, product, and sales through key program initiatives and training.
JMac Marketing
2017 - 2021
Accelerated demand and partner programs for international clients looking to break into North American market.
Netradyne, Inc.
2016 - 2020
Maximized revenue and profit through analytics driven insights across marketing, process improvements, business applications, and reporting. Managed a team across US, India, and Ukraine.
Securematics
2014 - 2015
Created, launched, and managed global channel partner marketing and sales strategies, communications, and ABM programs that generated demand and achieved financial goals across high tech vendor mix.
Qualcomm
2011 - 2014
Executed turnaround on previous failed attempts at indirect sales/reseller partner program with zero team or resources leveraging sales enablement strategies and cross-functional teams. Managed +100 reseller partners.
Forcepoint (formerly Websense)
2003 - 2007
2008 - 2011
Drove pipeline creation of cloud and on-premises internet security solutions for channel and direct sales teams for all Americas through demand and lead generation. International team.
ESET
2007 - 2008
Developed comprehensive annual corporate B2B marketing plan (+$1 MM) and managed all aspects (communication, media, web, events/national trade shows, ABM, and demand generation).
Volunteering / Interests
Mentor - Kids At Heart
Tutor K-12 students on various subjects
Member - San Diego Women in Business Doing Good
Helping women in San Diego build connections while doing good for the community. We come together quarterly to network, donate, and select a local nonprofit to support.
Interests
Hiking, all things tech, traveling to unique places, and dogs!